What Amazon PPC tools really cost at your ad spend (November 2026)

The short answer

At $1,000 a month in ad spend, a free tool or a 1% plan costs less than any flat plan. As spend grows the order flips. At $20,000 a month, a 1% plan costs $200 and Helium 10 Diamond with its 2% fee costs $759 at list price, while CreatAiGenie stays at $37 (Basic) or $105 (Platinum).

The five ways PPC tools charge

Before comparing totals, work out what the price is tied to. Two tools with the same headline figure can cost very different amounts once your spend moves. Almost every tool on our comparison page uses one of these models, or a mix of two.

• Flat per plan. One price a month, gated by accounts, rules or features. Your bill stays put when spend doubles.
• Spend bands. Flat inside a band (for example up to $10,000 or $50,000 of monthly spend), then you move up a tier. Cheap at the bottom of a band, a jump at the edge.
• Percentage of spend. 1%, 2% or more of everything you spend on ads, sometimes of all spend, sometimes of the spend the tool manages. It grows in a straight line with your account.
• A minimum plus a percentage. A fixed platform fee with a percentage on top, or "the greater of" a floor and a percentage. You pay the floor even in a quiet month.
• Per ASIN or per order. You pay for the number of products automated or orders processed. Fair for a small catalogue, harder to predict for a big one.

“In an ideal world amazon software should be fixed fee”

r/AmazonFBA, 2025-12-01

What the bill looks like at four spend levels

We took the entry plan that automates Amazon ads for each tool, at the list price on each vendor's pricing page, read 5 November 2026, and worked out the monthly cost at four levels of ad spend. In rupees, those levels are roughly ₹94,480, ₹4.7 lakh, ₹9.4 lakh and ₹18.9 lakh a month, at ₹94.48 to the dollar.

Monthly list prices before tax, monthly billing, one Amazon Ads account, read on each vendor's pricing page on 5 November 2026: Helium 10, Teikametrics, Perpetua, AdLabs, Scale Insights, SellerApp, Atom11, Adbrew. aiadking was last read in full on 9 October 2026. Percentage fees are applied to all monthly spend. Annual discounts, add-ons and trials are left out. CreatAiGenie is billed in INR; Indian customers add 18% GST. Plans include different features, so a lower number is not the same product for less.

Two things stand out. Any tool with a fixed fee of $120 or more costs more than CreatAiGenie Platinum at every level in the table, because the fixed part alone is above ₹9,900. And the percentage tools pull apart as you grow: Helium 10 Diamond is $379 at $1,000 of spend and $759 at $20,000, for the same plan. Paid yearly, its base drops to $279, but the 2% stays. Our Helium 10 comparison and Teikametrics comparison go through those two plans line by line.

“I would stay away from those who charge you % of ad spend”

r/FulfillmentByAmazon, "How do people stay on top of PPC?", ~2025-07

Where a free or 1% tool costs less

If you spend about $1,000 a month, a flat plan is not the low-cost option, and we'd rather you hear that from us. AdLabs Free is $0, the Scale Insights 1% Plan is $10, and aiadking is $29, against $37 for our Basic plan. At that spend, Platinum works out to about 10% of your ad budget, which is a lot to pay for software.

The break-even points, from our own pricing research:

• Against a 1% fee, CreatAiGenie Basic costs less once you spend more than ₹3.5 lakh a month (about $3,700). Platinum crosses over at ₹9.9 lakh (about $10,480).
• Against a 2% fee alone (ignoring any base price), Basic costs less above ₹1.75 lakh a month (about $1,850), and Platinum above ₹4.95 lakh (about $5,240).
• Against an agency charging 10% of spend, Basic costs less above ₹35,000 of monthly spend (about $370). Agencies do more than software, which our agency vs software guide covers.

Work out your own number in ten minutes

The table uses round numbers. Your account is not round. Here is how to price any tool against your real spend:

1. In Amazon Ads Campaign Manager, set the date range to the last 90 days and note total spend across Sponsored Products, Brands and Display. Divide by three for a monthly figure.
2. Add the growth you expect. If you plan to double spend for a sale season, price that month too, because a percentage fee doubles with it.
3. Read the pricing page for what the percentage applies to: all spend, managed spend, or spend above a threshold. Check for a monthly minimum or a "greater of" floor.
4. Count what's capped: accounts, ASINs, rules, orders. A per-ASIN plan for 5 products is a different price for 50.
5. Add tax and currency. Foreign tools bill in dollars; your card or bank converts. Indian buyers registered for GST pay 18% on both and can usually claim it back; ask your accountant.
6. Check the price-change notice terms. Fees change, and sellers have left tools over a change announced with little notice.

“Yeah, last straw for me. Cya”

r/AmazonFBA, thread on Helium 10 Ads moving to a 2% fee on all ad spend, early 2026

Then check the tool can pay for itself. Run your margin through the ACoS calculator to see your break-even ACoS, and ask whether the waste a tool finds each month is bigger than its fee.

Where CreatAiGenie fits

CreatAiGenie charges a flat price per plan and never a share of your ad spend: Basic ₹3,500 a month (₹2,800 billed yearly), Standard ₹5,000, Gold ₹8,000 and Platinum ₹9,900, before tax and billed in INR. Agencies pay the same prices with room for more profiles. The trial runs 14 days with Platinum features and up to 5 Amazon profiles; Genie Reports and Book of Business stay locked during it. Full plan limits are on the pricing page.

Because the price doesn't move with spend, the useful question is whether the changes are worth it. Each change goes into the Change Log with its reason, and a week later it shows the measured result next to it, with a button to roll it back.

If you're weighing us against a specific tool, start with the SellerApp comparison or the aiadking comparison.

Questions people ask

Is a percentage-of-spend tool ever the better deal?

Yes, at low spend. Below about ₹3.5 lakh a month (about $3,700), a 1% plan costs less than our Basic plan, and a free tier costs less at any spend if it covers what you need.

Does CreatAiGenie cost more when my ad spend grows?

No. Each plan is a flat monthly price. You move up a plan for more profiles or features, not because you spent more on ads.

Why is CreatAiGenie priced in rupees?

We're an Indian company and bill in INR. Customers in India add 18% GST; customers outside India pay the INR price and their bank converts it, about $37 for Basic and $105 for Platinum at ₹94.48 to the dollar.

How old are the competitor prices on this page?

They are list prices read on each vendor's pricing page on 5 November 2026, except aiadking (9 October 2026). Vendors change prices, so check their page before you buy.

Check it in your own account

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